Tru Earth

Tru Earth

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Why Tru Earth Eco-Strips?
Tru Earth Eco-Strips detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses less plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.
Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive.
One load’s worth of today’s leading detergent weighs in at over 40 grams. A single TruEarth strip weighs less than 3 grams, or a whopping 94% lighter!
With so much less to truck around, and no plastic jug, TruEarth helps you lighten your load on the environment. If everyone switched to TruEarth, the annual eco-savings would be enormous:
  • Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
  • Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees